Armed with note pads, questions and a dream, an audience of entrepreneurs (and just interested Edible readers) descended on the Brooklyn Brewery earlier this month for our most recent event: “How to Build a Business in the Food World.”
A panel of experts shared their stories, offered tips and gave fantastic advice for breaking into the highly competitive market of food production. Elizabeth Valleau of Empire Mayonnaise cautioned our audience that “Getting traction does not always equal success.” Later, Alex Lorton of Cater2Me.com stressed the importance of learning how to sell yourself when getting started. Dan Marotta, a trademark and licensing attorney, delivered the nitty gritty aof protecting your brand from legal standpoint. And finally, Chrissy Michaels from Fare Trade NYC offered the optimistic message that passion and a good product can lead to success against the big guys.
We look forward to seeing the future products from our audience members on the shelves of some of our favorite shops! Until then, check out these photos from the event:
Empire Mayonnaise shows of their many nontraditional and unique condiment varieties.
It wouldn’t be a Brooklyn Brewery event if their delicious suds weren’t on tap.
Attentive guests glean some insight into what it takes to own and operate one’s own food or drink business.
Attorney Dan Marotta shared his legal trademarking and and licensing knowledge.
Guests asked questions and took a copious amount of notes.
Cater2Me shed some light on the start up process.
Chrissy Michaels from Fare Trade NYC offered an inspirational message that highlighted the possibilities of small businesses.